Building a More Inclusive Startup: Introducing the Diversity Dashboard

“What gets measured, gets managed.”

This well-known quote is often applied to business situations like marketing or product creation.

But the basic truth is applicable to almost any situation: When we really want to focus on something, we pay close attention. We want details that can help us make good decisions.

And at Buffer, we want the details that can help us grow as an inclusive and diverse team.

We’re at 34 people right now, and we’re growing faster than we ever have before. Buffer is hiring for 10 positions …

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Why Not to Outsource your Startup (Even If You Can’t Code)

One of my favorite things to do is to help others who are at an earlier stage of the startup journey. I had a lot of false starts before Buffer. I enjoy sharing my lessons from those failed attempts, and I also enjoy getting my mind back into those early days challenges, now that Buffer is almost 5 years old.

In the past few weeks, I’ve had 5 sessions (typically around 30 minutes, in person or via Hangouts) where I’ve tried to …

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Buffer in May: $6.4M ARR, Product Advancements and Self-Management Work

In May, we continued our strong revenue growth, and we’re also growing the team faster than ever before.

Here are the latest insights and numbers about Buffer:

Current Buffer metrics

2,432,382 total registered users (+3.4%)
203,449 monthly active users (+1.7%)
49,202 average daily active users (-1.1%)
$532,350 monthly recurring revenue (+4.6%)
$6.39m annual recurring revenue (+4.6%)
$2,267,067 cash in bank
34 team members across the world
25 cities, 10 countries, 4 continents

In terms of our active user numbers, we’ve started a large focus on this and also on churn in the last few weeks.

Team: Hiring for 10 positions

32 fully on-board team members
1 new person has finished bootcamp and fully joined the team: Jim, Product Creator.
2 people are currently …

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Changes to Buffer for Facebook: Here’s What You Need to Know

Starting early this week you may have noticed some changes around how posting to Facebook works through Buffer. We could’ve been a whole lot more mindful around this and are so sorry for the confusion we’ve caused. Today I wanted to briefly give an update around these changes and create a place where we can keep you posted with any updates.

A little background

Earlier this week we were notified by the folks over at Facebook that a few flows within Buffer around how we …

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Digital Nomad Diary: The Highs and Lows of 11 Cities in 3 Months

In December, my friend and co-worker Brian casually mentioned to me that he would love to explore Asia.

I love Asia. I lived in Japan as a kid for 3.5 years, and I lived in Hong Kong for 6 months in 2012. It was a no-brainer for me to jump on the opportunity and travel around Asia with Brian.

I had been in San Francisco about a year and was craving exploring again, having done a lot of travel in the 4.5 years …

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Homogenous vs Diverse Teams: Which Should You Aim For?

***Quick update: We’re building a more inclusive Buffer! We’d love your feedback on our new Diversity Dashboard.*** 

Recently I watched a VICE documentary about North Korea from 2008. There was a line from Shane Smith about what North Korea is trying to do that really stuck with me. He said:

“This country is trying to create the most homogenous people in the world.”

In communism, that seems to be the goal. And of course, the way I was brought up and think about the …

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How I Learned to Balance Work, Family, and Life Through Remote Work

At the start of 2014, I decided I need to make some changes in my life. I was working in an office in one of the coolest startups in Cape Town. I had worked in an office pretty much all of my career.

I was also commuting to work and back, taking about an hour and a half of my day. Commuting has always been part of work for me too.

I have a beautiful family; my wife who works from home …

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Family at Buffer: How We Work to Include Everyone With Our Values and Perks

What does it mean to bring your whole self to work?

As part of Buffer’s evolution into self-management, we’ve been exploring this question a lot.

We’ve long considered the Buffer team a family all its own. Because we’re a small, distributed team, we form a close bond through shared experiences and values, digital tools and our regular company retreats.

But the entirety of the Buffer family goes beyond the team members we see on Sqwiggle every day—it also includes spouses, partners, parents, children, dogs, …

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Blending Work and Life: What Remote Work Looks Like For Families and Partners

Having the ability to work from anywhere in the world has led to lots of travel adventures for members of the Buffer team.

Niel toured Asia while working remotely. Rodolphe sailed across the Atlantic. Joel recently toured 11 cities in 3 months, and Octa is on a month-long cruise (with wifi!) as I write this.

And the beauty of a remote team spread around the world where you make your own schedule is that you don’t even have to travel the world to …

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