The Transparency Movement: What It Is, Why It’s Important And How to Get Involved

For most business owners, the thought of telling the world all of your financials is intensely frightening.

The prospect of the whole world seeing and analyzing your every business move is enough to put even the most seasoned entrepreneurs in the corner crying.

But as we’ve seen with companies like Buffer, that sort of transparency and openness is becoming less and less of an outlier. For many, it’s actually part of the very foundation of their existence!

More and more startups are finding being …

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Buffer in March: $5.9M Annual Revenue, Self-Managed Salaries & More

The change towards self-management at Buffer is our biggest and most fascinating challenge to work through right now.

March found us evolving in quite a few areas including self-reviews, self-managed salaries and more—all while growing our user base and team throughout the month. Here is the latest update:

The latest Buffer metrics in March

2,171,877 total registered users (+4.5%)
207,035 monthly active users (+9.4%)
50,538 average daily active users (+5.4%)
$488,771.05 monthly recurring revenue (+5.7%)
$5.87M annual revenue run-rate (+5.7%)
$2,084,003.37 cash in bank
31 team members across the world

It’s awesome …

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How Much Do You Work Without Set Hours? A Buffer Case Study

Optimizing one’s day for maximum productivity—and creativity!—is one of our favorite topics to research and think over.

We’ve written on the blog before about morning routines, creativity routines, the routines of successful entrepreneurs and even ways to maximize your lunch break.

But we haven’t managed to share any of our own daily routines, until now.

Recently we were honored to be asked by the team at to do an “Ask Me Anything” session, answering questions from their smart community. One of the most …

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How We Created Our Company Values From Scratch

Can you explain what your company stands for in just a few words? Can you quickly sum up how you and your teammates work together, and what it’s like to get things done at your organization?

If you can’t, you’re not alone. Creating a deliberate company culture is an exciting (and oftentimes ongoing) challenge, and it begins with your company values.

In the UserTesting marketing department, we knew we were going to grow, and we hoped to set a great example for our new team members and maintain our …

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7 Simple Ways to To Be More Inclusive in Work and Life

I believe in the power of women to build inspiring careers in all types of fields.

At least, that’s what I thought I believed. It’s what my conscious mind thinks, at least.

My unconscious mind, however, favors traditional Western gender roles: men focusing on careers while women focus on family.

I learned about this dichotomy from taking an implicit association test, a social psychology test designed to measure a person’s unconscious or automatic associations between types of people and specific concepts or ideas.

And I’m not alone: The results of more …

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Helping Your Whole Team Share Your Content on Social Media: Buffer for Teams

The short history of how social media developed is still nothing short of incredible. When Facebook started in 2004, strictly for colleges, and Twitter in 2006, mostly for techies in the Bay Area, it was all about individuals connecting with each other.

About a decade later, a lot of that has shifted. While the personal use case is obviously still very strong, the influence of brands is fascinating. We’re now talking with big brands like Nike or Coke on Twitter or …

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Top Tips, Tools and Tricks for Remote Work

Rodolphe Dutel, Buffer team member and founder of Remotive, recently joined us to discuss remote working.

Rodolphe has spent many months traveling and working from all corners of the globe and has even sailed across the Atlantic Ocean. He brought many of his lessons learned, tools of the trade and general advice to #bufferchat!

Catch all the great tweets from the chat here, or read on for the highlights:

How do you define “remote working?”

From Rodolphe:

Remote working is the ability to work from anywhere, …

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I’m Getting 5% of My $96K Salary Paid in Bitcoin: Here’s How and Why

I discovered bitcoin in early 2011. At first it was something that felt like play money and almost surreal. I didn’t fully understand all the details back then, but a decentralized, peer-to-peer digital currency was just too crazy and I became intrigued.

Over the years I started diving deeper and deeper into bitcoin. Along the way, the true power of it really jumped out at me:

I ended up doing some freelance bitcoin development just before I joined Buffer. It’s often a …

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Why We Removed the Word ‘Hacker’ From Buffer Job Descriptions

Not too very long ago, developers at Buffer were called “hackers.”

We had front-end hackers, back-end hackers, Android hackers, iOS hackers, traction hackers.

We started using the word “hacker”in Buffer’s early days because—at the time—it felt like the most inclusive way to describe the work developers were doing. I asked our CTO Sunil to describe what the word meant to him:

“I think the original reason why we liked that word was because hackers are just people who get things to work well and …

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Buffer in February: Fifth Team Retreat, New Mini-Product and

February at Buffer saw our biggest team retreat yet, the launch of a new mini-product and some big news about Here is the latest:

The latest Buffer metrics

2,171,877 total registered users (+3.9%)
189,216 monthly active users (+3.0%)
47,937 average daily active users (+7.0%)
$462,236 monthly recurring revenue (+4.8%)
$5.55m annual revenue run-rate (+4.8%)
$1,827,750 cash in bank
29 team members across the world
22 cities, 11 countries, 6 continents

It’s awesome to see the revenue continue to grow at a solid pace here, making us very much profitable …

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