Buffer in January: Transparent Feedback, $5.3M Annual Revenue and 30 Teammates

In January at Buffer, we grew the team, made big progress on upcoming new features, launched a new Transparency Dashboard, and started sharing feedback transparently amongst the team.

Here’s a quick update on what’s been going on:

The latest Buffer metrics

2,090,805 total registered users (+4.4%)
183,638 monthly active users (+9.0%)
44,790 average daily active users (+10.8%)
$441,108 monthly recurring revenue (+4.6%)
$5.29m annual revenue run-rate (+4.6%)
$2,084,935 cash in bank
30 team members across the world
23 cities, 11 countries, 6 continents (here’s where team members are)

We’ve seen a great pace …

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To Plan or Build? Balancing the Two in A Startup

A while back, I met with a great founder who’s really hustling. We spent some time discussing his idea and I shared some of my experiences with Buffer.

When we’d almost finished our 30-minute meeting, he had one last question:

“Plan vs build. Where do you stand?”

I thought it was a fantastic question. Clearly it’s not a binary choice, yet I think it’s also good to ponder which of the two you should focus on.

What does it mean to plan?

I believe planning is an …

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50 Books That Transformed My Business and My Life

As a teenager I had a period of many years where I stopped reading books completely. I even remember a time where I couldn’t imagine reading books at all. After I graduated and started to be interested in business and startups, I realized the immense power and knowledge contained within books, and I started reading more and more. Today, I can’t imagine even a couple of days passing by without some time spent reading.

As an introvert, I’m a reflective person. …

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Buffer Investors’ Update: New Company Structure, $5M Annual Revenue

I’m excited to write the very first Buffer update of 2015, which is also going to our new Series A investors following our transparent funding round.

Welcome to our new investors, and thank you so much once again for joining us on this journey!

The latest Buffer metrics:

2,002,495 total registered users (+3.5%)
168,455 monthly active users (-1.4%)
40,430 average daily active users (-0.40%)
$421,787 monthly recurring revenue (+3.0%)
$5.06m annual revenue run-rate (+3.0%)
$2,088,537 cash in bank
29 team members across the world
22 cities, 11 countries, 6 continents

We’re very …

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Creating a Lasting Early Morning Routine: The Two Most Overlooked Aspects

“Those that get up at 5 a.m. rule the world.” – Robin Sharma

Those who know me, know that I love my morning routine. I’m always making adjustments to it, and at its core it revolves around waking up early (before sunrise), working on something important for 90 minutes, and then hitting the gym. I recently shared my most recent routine in a blog post about creating new habits.

Today, I want to share a couple of things about my routine that I’ve neglected …

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To Create a New Habit, First Know You’re Going to Break It

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

I’ve been obsessed with thinking about, adjusting and building upon my habits for a long time now, and working on good habits is probably one of the things that’s helped me the most to make progress with my startup. In addition, it seems like habits are now becoming popular again. This is a great thing, and books like The Power of Habit are helping …

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The 4 Benefits of Transparency We’ve Seen at Our Startup

Since the beginning of Buffer, we’ve always shared all of our learnings and failures. Over time this developed into a more defined goal and principle as part of the values of the company.

Since we defined our value of transparency within the culture, we have found many things within the company that we weren’t being completely open about, and we put them out there for the world to see. We’ve generally found that we are sharing a lot of things that are somewhat …

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Buffer’s Pledge to New and Existing Team Members

For as long as we’ve run Buffer, we’ve had to send new team members some form of employment agreement. We’re currently in the middle of raising $3.5m in new funding and, as part of the due diligence in this funding round, we’ve been revisited these agreements.

We’ve never felt completely comfortable about the agreements we send out, and it can often be a shock and in stark contrast to the style of the rest of our hiring process, where we try …

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Buffer in October: $391K MRR ($4.7M ARR), Fundraising, Buffer for iOS 8 & iPad, New Product Push

In October, Buffer announced a new funding round, launched the new Buffer for iOS 8 and iPad, and laid the groundwork to hire for many new positions!

Here are our latest numbers as of the end of October:

New users: 76,973 (Total: 1,861,443 from 1,784,516: +4.3%)
Daily active users: 43,231 (up from 41,647: +3.8%)
Monthly active users: 174,121 (up from 166,511: +4.6%)
Monthly Recurring Revenue (MRR): $390,752 (ARR: $4,689,024: +6.9%)
Cash in bank: $1,004,862 (last month: $846,145)
Team size: 24 people across 5 continents

We’re very happy with the …

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Zero Notifications: The Phone Hack That Could Change Your Productivity Forever

A while back, my co-founder Leo gave me an interesting suggestion: he said I should try disabling all notifications on my iPhone.

I find this suggestion especially interesting because it is one that goes against the normal phone setup.

It’s so usual to stick to how things are, and with iPhone apps the easiest thing to do is to “allow” all those notifications. It seems almost odd to even consider doing things any other way.

I chose to go along with Leo’s suggestion, although I was admittedly …

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