Buffer in June 2015: Fastest-Ever Team Growth, $6.6M ARR

We’re officially halfway through the year. Very excited to share the latest update for Buffer:

Key metrics

2,511,292 total registered users (+3.2%)
206,464 monthly active users (+1.5%)
52,229 average daily active users (+6.2%)
$550,529 monthly recurring revenue (+3.4%)
$6.61m annual recurring revenue (+3.4%)
$2,578,881 cash in bank
34 team members across the world
25 cities, 10 countries, 4 continents

Here’s a graph of our MRR growth over the last 3.5 years:

The change in trajectory around October 2013 is most likely attributable to us launching Buffer for Business.

This is exciting as …

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Why Not to Outsource your Startup (Even If You Can’t Code)

One of my favorite things to do is to help others who are at an earlier stage of the startup journey. I had a lot of false starts before Buffer. I enjoy sharing my lessons from those failed attempts, and I also enjoy getting my mind back into those early days challenges, now that Buffer is almost 5 years old.

In the past few weeks, I’ve had 5 sessions (typically around 30 minutes, in person or via Hangouts) where I’ve tried to …

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Buffer in May: $6.4M ARR, Product Advancements and Self-Management Work

In May, we continued our strong revenue growth, and we’re also growing the team faster than ever before.

Here are the latest insights and numbers about Buffer:

Current Buffer metrics

2,432,382 total registered users (+3.4%)
203,449 monthly active users (+1.7%)
49,202 average daily active users (-1.1%)
$532,350 monthly recurring revenue (+4.6%)
$6.39m annual recurring revenue (+4.6%)
$2,267,067 cash in bank
34 team members across the world
25 cities, 10 countries, 4 continents

In terms of our active user numbers, we’ve started a large focus on this and also on churn in the last few weeks.

Team: Hiring for 10 positions

32 fully on-board team members
1 new person has finished bootcamp and fully joined the team: Jim, Product Creator.
2 people are currently …

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Digital Nomad Diary: The Highs and Lows of 11 Cities in 3 Months

In December, my friend and co-worker Brian casually mentioned to me that he would love to explore Asia.

I love Asia. I lived in Japan as a kid for 3.5 years, and I lived in Hong Kong for 6 months in 2012. It was a no-brainer for me to jump on the opportunity and travel around Asia with Brian.

I had been in San Francisco about a year and was craving exploring again, having done a lot of travel in the 4.5 years …

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Buffer in April: $6M ARR, Buffer for Pinterest, Continued Growth

April was a fun month for the Buffer team, with Buffer for Pinterest being a key big task and milestone for us as a company. Here are the latest numbers:

Buffer metrics in April

2,351,405 total registered users (+3.6%)
200,125 monthly active users (-3.3%)
49,728 average daily active users (-1.6%)
$509,161 monthly recurring revenue (+4.0%)
$6.11M annual recurring revenue (+4.0%)
$2,165,528 cash in bank
32 team members across the world
23 cities, 9 countries, 4 continents

The big news in terms of metrics this month is that we crossed $6m ARR! We’re …

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Buffer in February: Fifth Team Retreat, New Mini-Product and Buffer.com

February at Buffer saw our biggest team retreat yet, the launch of a new mini-product and some big news about buffer.com. Here is the latest:

The latest Buffer metrics

2,171,877 total registered users (+3.9%)
189,216 monthly active users (+3.0%)
47,937 average daily active users (+7.0%)
$462,236 monthly recurring revenue (+4.8%)
$5.55m annual revenue run-rate (+4.8%)
$1,827,750 cash in bank
29 team members across the world
22 cities, 11 countries, 6 continents

It’s awesome to see the revenue continue to grow at a solid pace here, making us very much profitable …

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The Habits of Successful People: Let Your Dream Grow Alongside Your Journey

In my recent travels around Asia, I’ve had the great opportunity to meet a lot of local founders and aspiring entrepreneurs.

A few themes that seemed to come up many times are questions like “What triggered you to become passionate about company culture and transparency?” or “How did you know you wanted to build Buffer to what it is today?”

One of the most memorable moments for me was talking to a super smart lady who is having a lot of success at a …

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Buffer in January: Transparent Feedback, $5.3M Annual Revenue and 30 Teammates

In January at Buffer, we grew the team, made big progress on upcoming new features, launched a new Transparency Dashboard, and started sharing feedback transparently amongst the team.

Here’s a quick update on what’s been going on:

The latest Buffer metrics

2,090,805 total registered users (+4.4%)
183,638 monthly active users (+9.0%)
44,790 average daily active users (+10.8%)
$441,108 monthly recurring revenue (+4.6%)
$5.29m annual revenue run-rate (+4.6%)
$2,084,935 cash in bank
30 team members across the world
23 cities, 11 countries, 6 continents (here’s where team members are)

We’ve seen a great pace …

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To Plan or Build? Balancing the Two in A Startup

A while back, I met with a great founder who’s really hustling. We spent some time discussing his idea and I shared some of my experiences with Buffer.

When we’d almost finished our 30-minute meeting, he had one last question:

“Plan vs build. Where do you stand?”

I thought it was a fantastic question. Clearly it’s not a binary choice, yet I think it’s also good to ponder which of the two you should focus on.

What does it mean to plan?

I believe planning is an …

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50 Books That Transformed My Business and My Life

As a teenager I had a period of many years where I stopped reading books completely. I even remember a time where I couldn’t imagine reading books at all. After I graduated and started to be interested in business and startups, I realized the immense power and knowledge contained within books, and I started reading more and more. Today, I can’t imagine even a couple of days passing by without some time spent reading.

As an introvert, I’m a reflective person. …

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